Course Content
Year 1
- Basic Entrepreneurship
- Microeconomics
- Statistics and its Applications
- Fundamentals of Management
- Business Communication
- Macroeconomics
- Business Accounting
- Introduction to Public Speaking
- Business Information System
- Fundamentals of Marketing • Co-Operative Placement I
Year 2
- New Product Development
- Family Business
- Managing People
- E-Commerce for Small Business
- Business Research Methods
- Organisational Behaviour
- Operations Management
- Management Ethics
- Co-Operative Placement II
Year 3
- Developing Entrepreneurship Skills 1
- Developing Entrepreneurship Skills 2
- Entrepreneurship Project I
- Entrepreneurship Project II
- Strategic Management
- Franchising
- Social Entrepreneurship
- Leadership
- SME and Public Policy
- Corporate Entrepreneurship
- Co-Operative Placement III
Year 2
Electives A (Choose two)
- Management Science
- Corporate Communication
- Introduction to Advertising
- Introduction to Multimedia
- Sustainability in Business
Year 3
Electives B (Choose two)
- Social Media Marketing
- Strategic Marketing
- Web Design
- Basic Photography
- Business Law
For Malaysian students:
Appreciation of Ethics and Civilisations (Penghayatan Etika dan Peradaban)
Philosophy and Contemporary Issues (Falsafah dan Isu Semasa)
For international students:
Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3 (Bahasa Melayu Komunikasi 3)
