Course Content
Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Media Audiences / Media Aesthetics
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
English for Tertiary Studies
Critical Thinking/Bahasa Kebangsaan A
Falsafah dan Isu Semasa, Academic English
Contemporary Malaysian Issues
Penghayatan Etika dan Peradaban
English for Career Preparation
Co-curricular courses.
