Course Content
Introduction to Mass Communication
Introduction to Public Relations
Public Speaking for PR
Public Relations Strategies & Tools
Public Relations Writing
Public Opinion & Persuasion
Media Law & Ethics
Media Relations
Communication Theories
Communication Research Methods
Theories, Roles & Models of PR
PR and New Media
Globalisation & Communication OR Socio-Cultural Communication
Advanced PR Writing
Introduction to Integrated Marketing Communication
PR Campaign Planning & Management
Statistical Analysis for Communication
Crisis Management in PR
Introduction to Organisational Communication OR Psychology for Communication
Publication for PR OR Multimedia Tools for PR
Public Relations ProjectI
Public Relations Project II
PR Practices in Malaysia
Introduction to Corporate Communication
Industrial Attachment
