Course Content
Year 1 (31 study weeks)
- Essentials of Management
- Academic and Employability Skills
- Principles of Marketing
- Accounting and Finance
- Quantitative Methods for Business
- Managing and Leading People
Year 2 (30 study weeks)
- Ethics and Law in the Gig Economy
- Corporate Governance and Social Responsibility
- Economics for Business
- Strategic Brand Management and Social Media
- Consumer Psychology and Behaviour
- Introduction to Digital Marketing
Year 4 (30 study weeks)
- Global Leadership and Change Management
- International Strategic Management
- Creativity Innovation and Entrepreneurship
- Digital Marketing Strategies
- Market Research and Digital Marketing Analytics
- Digital Sales Management
