Course Content
Year 1
Principles of Marketing
Business of Hospitality, Food and Leisure Management
Leisure Attraction Management
Destination Geography and Analysis
Strategic Destination Marketing and Branding
Tourism Economics
Tourism Business Management
Understanding Entrepreneurialism
Airline and Airport Management
Year 2
Research Methods
French Basic
Sociology of Tourism
Data and Media Analysis for Tourism
Sustainable Tourism Development
Tourism Product Design and Development
Year 3
Research Project
Tourism Integrated Project
Event and Tourism Risk Management
Internship
[Choose ONE (1) of the below packages:]
Extension:
Option 1: Tourism Destination Management:
Tourism Product Design & Development
Tourism Policy, Planning & Development
Leisure Attraction Management
AND
[Choose any TWO (2) of the following modules:]
Strategic Destination Marketing and Branding or
Managing Hospitality Business and Service Experience or
Cruise Management or
Hotel Innovation Management
OR
Option 2: Leisure and Recreation Management:
Leisure Attraction Management
Tourism Product Design & Development
Nature and Adventure Tourism
AND
[Choose any TWO (2) of the below modules:]
Holistic Approach to Health & Wellness or
Cruise Management or
Integrated Resorts: Facilities, Design & Operations or
Spa and Wellness Management
-OR-
Minor:
Choose any Minor package* offered by Taylor's University. Refer to the Complementary Study Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
-OR-
Second Major:
Choose any Second Major package* offered by Taylor's University. Refer to the Complementary Study Guide for the list of Second Major packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
-OR-
Free Electives
Choose any SIX (6) Free Electives* offered by Taylor's University. Refer to the Complementary Study Guide for the list of Free Electives.
*Subject to availability.
*Meet min. module pre- & co-requisite.
University Core:
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah
Social Innovation Project
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM
