Course Content
Year 1
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Research Methods
Innovative Media
Media Writing
Media Analytics
Year 2
Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Year 3
Media Law and Ethics
Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship
[Choose ONE (1) of the packages:]
- Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre & co-requisite.
-OR-
- Second Major:
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.
*Subject to availability.
*Meet min. module pre & co-requisite.
-OR-
- Free Electives:
Choose any SEVEN (7) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.
*Subject to availability.
*Meet min. module pre & co-requisite.
University Core:
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
Social Innovation Project
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
