Course Content
Common Core:
Advertising Campaign
Advertising Design & Execution
Advertising Principles
Brand Management
Communication Theory
Creative Copywriting
Innovative Media
Interactive Media
Intercultural Communication
Introduction to Mass Communication
Media Law & Ethics
Media Strategy
Media Writing
New Media & Society
Principles of Marketing
Professional Media Workshop
Research Methods
Visual Communication
Industrial Training
[Choose ONE (1) of the packages:]
- Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre & co-requisite.
-OR-
- Second Major:
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.
*Subject to availability.
*Meet min. module pre & co-requisite.
-OR-
- Free Electives:
Choose any SEVEN (7) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.
*Subject to availability.
*Meet min. module pre & co-requisite.
University Core:
Social Innovation Project
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millennials in Malaysia: Team Dynamics and Relationship Management
Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
