Course Content
Year 1
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Research Methods
Innovative Media
Media Writing
Media Analytics
Year 2
• New Media and Society
• Specialisation Modules
Year 3
• Media Law and Ethics
• FINAL PROJECT
- Choose 1 out of 5 Modules
• Research Project
• Internship
You will need to choose one of the specialisation below:
Digital Media Production
Narrative Writing
Digital Moving Image
Digital Animation and Compositing
Visual Storytelling
Audience Studies
Trends in New Media
Digital Media Creative Project
Journalism & Media Practice
Journalism Fundamentals
Newsgathering and Writing
Narrative Journalism
Broadcast Journalism
Activism and the Media
New Media Production
Journalism Professional Practice
Advertising & Brand Management
Advertising Fundamentals
Strategic Copywriting
Creative Design for Advertising
Brand Management
Corporate Identity & Branding Design
Media Planning and Analysis
Advertising & Brand Management
Collaborative Project
Public Relations
Public Relations Principles
Promotional Writing
Publicity And Media Relations
Crisis Management
Organisational Communication
International Public Relations
Public Relations Events Consultancy/Public Relations Consultancy
University Core:
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
Social Innovation Project
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
