Course Content
Common Core:
Introduction to Mass Communication
Communication Theory
Innovative Media
Research Methods
Media Writing
New Media & Society
Interactive Media
Media Law & Ethics
Professional Media Workshop
Industrial Training
Specialisation [Choose ONE (1) of the options:]
*Option 1: Digital Media Production:
Trends in New Media
Narrative Writing
Audience Studies
Digital Moving Image
Digital Animation and Compositing
Visual Storytelling
Digital Media Creative Project
-OR-
*Option 2: Advertising & Brand Management:
Advertising Fundamentals
Strategic Copywriting
Creative Design for Advertising
Brand Management
Corporate Identity & Branding Design
Media Planning and Analysis
Advertising & Brand Management Collaborative Project
-OR-
*Option 3: Journalism & Media Practice:
Journalism Fundamentals
Newsgathering and Writing
Narrative Journalism
Broadcast Journalism
Activism and the Media
Journalism Professional Practice
-OR-
*Option 4: Public Relations:
Public Relations Principles
Promotional Writing
Publicity and Media Relations
Crisis Management
Organisational Communication
International Public Relations
University Core:
Social Innovation Project
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millennials in Malaysia: Team Dynamics and Relationship Management
Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.