Course Content
Common Core:
Business Communication
Business Ethics and Values
Business Law
Consumer Behaviour
Export Practices and Management
Integrated Marketing Communications
International Business Issues and Policies
International Finance
Introduction to Accounting
Introduction to Finance
Introduction to International Business
Introduction to Management
Macroeconomics
Microeconomics
Organisation Behaviour
Principles of Marketing
Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
Quantitative Methods for Business
Research Methods
Services Marketing
Strategic Management
Transnational Management
Industrial Training or Industry Immersion
Electives:
Brand Management
Contemporary Issues in Marketing
Cross Cultural Management
Doing Business in Asia
Entrepreneurship and Small Business
Interactive and Digital Marketing
Intercultural Communication
International Economic Theory and Policy
International Human Resource Management
International Marketing
International Trade and Multinational Business
Management Accounting
Management Information System
Market Analysis and Decision Making
Marketing Management
Organisational Studies
Production and Operation Management
Retail Marketing
Mata Pelajaran Umum (MPU - General Studies):
MPU (U1a)
MPU (U1b)
MPU (U2) or Bahasa Kebangsaan A
MPU (U3)
MPU (U4)
