Course Content
Common Core:
Year 1
Accounting for Non-Specialists
Introduction to Management
Business Economics
Principles of Marketing
Introduction to Finance
Quantitative Methods for Business
Human Resource Management
Year 2
Understanding Entrepreneurialism
Introduction to International Business
Consumer Behaviour
Marketing Analytics
International Finance
Integrated Marketing Communications
Export Practices and Management
Transnational Management
International Economic Theory and Policy
Interactive and Digital Marketing
Year 3
Strategic Management
International Trade and Multinational Business
Services Marketing
Strategic Marketing Capstone Project
Entrepreneurship Accelerator Project 1
Internship/Industry Immersion
International Business Issues and Policies
International Marketing
Entrepreneurship Accelerator Project 2
Contemporary Issues in Marketing
Mata Pelajaran Umum (MPU - General Studies):
Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah
Social Innovation Project
