Course Content
Year 1
Principles of Marketing
Business of Hospitality, Food and Leisure Management
Events and Entertainment
Design for Events
Social Media for Events
Trends and Issues in International Event Management
Conventions and Meetings Management
Event Sponsorship and Funding
Events Project Management
Year 2
Research Methods
French Basic
Events Operations
Sustainable Event Management
Event Technology
Exhibition Management
Year 3
Option 1: Conventional Mode
Research Methods
French Basic
Events Operations
Sustainable Event Management
Event Technology
Exhibition Management
Option 2: Work-Based Learning
1 year with Industry
(Taught and assessed by academics and industry)
List of Minors
- Advertising & Brand Management
- Business Analytics
- Creative Media Design
- Culinary Arts
- Culinary Science
- Design and Manufacturing
- Digital Media Production
- Education
- Energy and Sustainability Engineering
- Entrepreneurship
- Event Management
- Food Science
- Food & Beverage Business Development
- Health Science
- Heating, Ventilation and Air Conditioning (HVAC)
- IC Design and Embedded Systems
- International Business
- Journalism & Media Practice
- Management
- Marketing
- Mass Communication
List of 2nd Major
- Advertising & Brand Management
- Creative Media Design
- Digital Media Production
- Education
- Information Technology
- Mass Communication
- Psychology
- Public Relations
List of Electives
- Beverage Management
- Brand Management
- Conventions and Meetings Management
- Data & Media Analysis for Tourism
- Design Thinking
- Entrepreneurship and Small Business
- Ethics and Corporate Governance
- Event and Tourism Risk Management
- Event Sponsorship and Funding
- Events and Entertainment
- Events Project Management
- Exhibition Management
- Financial Markets
- Food Business Management
- Food Media
- Food Trends and Products Innovation
- Introduction to Management
- Negotiation Skills for Project Management
- Principles of Culinary
- Principles of Marketing
- Principles of Pastry and Baking
- Principles of Restaurant Operation
- Production and Operations Management
- Project Communication and Stakeholder Management
- Project Leadership
- Project Management Fundamentals
- Project Time and Cost Management
- Service Operation Management
- Supply Chain Management
- Understanding Entrepreneurialism
University Core
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah
Social Innovation Project
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
