Course Content
Common Core:
Business Communication
Business Law
Introduction to Accounting
Introduction to Finance
Introduction to Management
Macroeconomics
Microeconomics
Organisational Behaviour
Principles of Marketing
Quantitative Methods for Business
Strategic Management
Industrial Training or Industry Immersion
Specialisation [Choose ONE (1) of the options:]
Option 1: Finance
Discipline Core:
Advanced Corporate Finance
Business Ethics and Value
Corporate Finance
Derivatives
Financial Markets
International Finance
Personal Financial Planning
Portfolio Management
Research Methods
Risk Management
OR
Option 2: Entrepreneurship
Discipline Core:
Business Consulting
Business Ethics and Value
Design Thinking
E-commerce
Entrepreneurship Accelerator Programme
Entrepreneurship and Small Business
Malaysian Taxation
Research Methods
Technopreneurship
Social Entrepreneurship and Ethics
OR
Option 3: Management
Discipline Core:
Business Ethics and Value
Cross Cultural Management
Entrepreneurship and Small Business
Export Practice and Management
Introduction to International Business
Leadership and Change Management
Organisational Studies
Production and Operations Management
Research Methods
Supply Chain Management
OR
Option 4: International Business
Discipline Core:
Business Ethics and Value
Cross Cultural Management
Export Practice and Management
International Business Issues and Policies
International Economic Theory and Policy
International Finance
International Trade and Multinational Business
Introduction to International Business
Research Methods
Transnational Management
OR
Option 5: Marketing
Discipline Core:
Business Ethics and Value
Contemporary Issues in Marketing
Consumer Behaviour
Integrated Marketing Communication
International Marketing
Market Analysis and Decision Making
Marketing Management
Research Methods
Retail Marketing
Services Marketing
OR
Option 6: Digital Marketing and Analytics
Discipline Core:
Interactive and Digital Marketing
E-Commerce
Consumer Behaviour
Integrated Marketing Communication
Marketing Intelligence and Data Visualisation
Market Analysis and Decision Making
Social Media Analytics
Marketing Analytics
Essential of Big Data and Data Analytics
Social Media Marketing
The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
University Core:
Community Service Initiative
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millenials in Malaysia: Team Dynamics & Relationship Management
Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM