Course Content
Core units
ACC10007 Financial Information for Decision Making
BUS10012 Innovative Business Practice
MGT10001 Introduction to Management
MKT10007 Fundamentals of Marketing
ECO10004 Economic Principles
INF10003 Introduction to Business Information Systems
BUS30024 Advanced Innovative Business Practice
BUS30009 Industry Consulting Project
Discipline core major
MKT20019 Marketing Research
MKT20021 Integrated Marketing Communication
MKT20023 Marketing Channel Design and Integration
MKT20024 Product and Service Innovation Management
MKT20025 Consumer Behaviour
MKT30015 Marketing and Communication Information and Decision Making
MKT30016 Marketing Strategy and Planning
MKT30017 Branding, Innovation and Design
Minor
MDA10006 Innovation Cultures
COM10007 Professional Communication Practice
MDA20009 Digital Communities
MDA20003 Networked Selves
MDA20011 Sports /Advertising / Media
MDA30014 New Media & Everyday Life
MDA30007 Media & Communications Project B*
MDA30012 Researching Social Media Publics