Course Content
Year 1
Core Business Units
Accounting for Decision Making
Information Systems for Business
Economic Principles
Business Statistics
Introduction to Marketing
Business Law
Management and Organisation Behaviour
Integrated Business Challenge
Year 2 and Year 3
Compulsory Major - Management and Innovation (BMAMAI)
Strategic Management
Business Ethics
Innovation and Entrepreneurship
Knowledge Management Practices for Innovative Organisation
Human Resource Management
International Marketing
Managing Organisational Change
Applied Business Challenge
Compulsory Minor - Marketing (BMIMRK)
Integrated Marketing Communications
Marketing Research
Consumer Behaviour
Marketing Services and Experiences
Suggested Elective - Breadth Minor (select 3)
International Business Challenge
Elective 1
Elective 2
Elective 3
4 Units including International Business Challenge.