Course Content
Common Core Module
- Business Communication
- Business Ethics
- Business Law
- Business Statistics I
- Business Statistic II
- Cost & Management Accounting
- Fundamentals of Financial Management
- International Business Management
- Introduction to Financial Accounting
- Management Information System
- Macroeconomics
- Microeconomics
- Organisational Behaviour
- Principles of Management
- Principles of Marketing
- Strategic Management
- Academic English
Industrial Training
- 3 months (6 credits)
Elective (Core)
- Basic Chinese / Introduction to Chinese Culture
Elective (Open)
Select Any Three
- English Proficiency
- Events Management
- Financial Markets & Institution
- Human Resource Management
- Introduction to Psychology
- Malaysian Taxation
- Performance Management
- Public Speaking
Discipline Core / Specialisation Modules
- Advertising & Promotion
- Consumer Behaviour
- E-Marketing
- Entrepreneurship
- Green Marketing
- International Marketing
- Marketing Research
- Marketing Strategy
- Media Planning
- Professional Selling
- Public Relations
- Retail Marketing
- Services Marketing
