Course Content
Year 1
- Introduction to Business
- Microeconomics
- General Language Training
- Financial Accounting 1
- Data Analysis
- Academic English
- Bahasa Melayu Komunikasi 1 (International students)
- Malaysia Studies 2 (Local students)
- Principles of Management
- Business Communication
- Introduction to Marketing
- Growth Mindset / Bahasa Kebangsaan A*
Year 2
- Macroeconomics
- Elective
- Digital and Service Marketing
- Consumer Behaviour
- Applied Digital Skills
- Elective
- Social Media Marketing
- Industrial Revolution 4.0 in Malaysia
- Marketing Management
- Digital Marketing
- Business and Company Law
- Elective
- Co-curriculum Management
Year 3
- Personal Selling
- Integrated Marketing Communication
- Elective
- Marketing Research
