Course Content
Year 1
Introduction to Business
Microeconomics
General Language Training
Financial Accounting 1
Data Analysis
Academic English
Bahasa Melayu Komunikasi 1 (International students)
Malaysia Studies 2 (Local students)
Principles of Management
Business Communication
Introduction to Marketing
Growth Mindset / Bahasa Kebangsaan A*
Year 2
Macroeconomics
Elective
Digital and Service Marketing
Consumer Behaviour
Applied Digital Skills
Elective
Social Media Marketing
Industrial Revolution 4.0 in Malaysia
Marketing Management
Digital Marketing
Business and Company Law
Elective
Co-curriculum Management
Year 3
Personal Selling
Integrated Marketing Communication
Elective
Marketing Research
Internship (SEGi Sarawak Only)
