Course Content
Semester 1
Introduction to Business
General Language Training
Academic English
Microeconomics
Semester 2
Macroeconomics
Financial Accounting 1
Bahasa Melayu Komunikasi 1
(For International Student)
Malaysia Studies 2 (For Local Students)
Semester 3
Principles of Management
Creative Production and Presentation
Marketing Management
Decision Making Skills / Bahasa Kebangsaan A
Semester 4
Business Data Analytic
Retail Management
Business and Company Law
Technopreneurship
Semester 5
Social Media Marketing
Moral Studies (For Non-Muslim Student)
Islamic Studies (For Muslim Student)
Semester 6
Digital and Service Marketing
Digital Marketing
Personal Selling
Consumer Behaviour
Semester 7
Ethical Issues in Marketing
International Marketing
Channel of Distribution
Integrated Marketing Communication
Semester 8
Marketing Research
Co-Curriculum Management