Course Content
Year 1
Introduction to Business
Introduction to Digital Marketing
Principles of Marketing
Academic English
Principles of Management
Consumer Behaviour
Introduction to Advertising
Business and Company Law
Principles of Economics
Financial Accounting
Social Media Marketing
Malaysian Studies 2 (Local students)
Bahasa Melayu Komunikasi 1 (International students)
Growth Mindset / Bahasa Kebangsaan A*
Year 2
Business Data Analytic
Digital and Service Marketing
Web Designing
Search Engine Optimisation
Digital Personal Selling
Introduction to Finance
Marketing Management
Ethical Issues in Marketing
Integrated Marketing Communication
Technopreneurship
Digital Marketing Research
International Marketing
Co-curriculum Management
Industrial Revolution 4.0 in Malaysia
