Course Content
Year 1
- Introduction To Business
- Introduction To Digital Marketing
- Principles of Marketing
- Academic English
- Principles of Management
- Consumer Behaviour
- Introduction to Advertising
- Business And Company Law
- Principles of Economics
- Financial Accounting
- Social Media Marketing
- Malaysian Studies 2 /
- Bahasa Melayu Komunikasi 1
- Moral Studies /
- Islamic Studies
- Decision Making Skill &
- Bahasa Kebangsaan A (No Credit in BM)
Year 2
- Business Data Analytic
- Digital Service Marketing
- Web Designing
- Search Engine Optimisation
- Digital Personal Selling
- Financial Management
- Marketing Management
- Ethical Issues in Marketing
- Integrated Marketing Communication
- Technopreneurship
- Digital Marketing Research
- International Marketing
- Pengurusan Ko-kurikulum
