Course Content
Year 1
- Communication English
- Media Technology & Practices
- Understanding Advertising
- Understanding Journalism
- Understanding Public Relations
- Understanding Broadcasting
- Corporate Communication
- Creative & Innovative Publishing
- Integrated Marketing Communication
- Psychology in Communication
- Mass Communication & Stories of Mass Media
Year 2
- Media Law, Power & Public Opinion
- Entrepreneurship
- Theory and Principles of Communication
- Business Ethics
- Managing Media and Business
- Sociology of Media & Culture
- Research Methods
- Social Media and Public Relation Practices
- Public Opinion and Propaganda
- Creative Writing
Year 3
- Communication & Campaign Management
- Environmental Management & Tech
- Elective 1
- Elective 2
- Elective 3
- Research Project
- Industrial Training
Advertising Elective
- Advertising Copywriting & Digital Publishing
- Advertising Strategies & Planning
- Internet Advertising & Management
Public Relations Elective
- Media Relations and Publicity
- Media Relations and Media Writing
- Strategies and Practices in Public Relations
Broadcasting Elective
- Documentary Feature Production
- Managing Television Program and Production
- TV and Online Broadcast Journalism
MPU
- Philosophy and Current Issues (for local & international students)
- Appreciation of Ethics and Civilization (for local students only)
- Bahasa Melayu Komunikasi 2 (for international students only)
- Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
- Sustainable Development
