SEGi University & Colleges

BA (Hons) Advertising and Digital Marketing Communication with University of Greenwich, UK

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Intakes
Jan Jun Sep
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Duration
3 years

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Internship
Internship available
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Dual Award - University of Greenwich, United Kingdom
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Intakes : Jan Jun Sep
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Duration : 3 years
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Internship : Internship available
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Award : Dual Award - University of Greenwich, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
Diploma CGPA 2.0 STPM CC Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 65,348
Step 3 Check Nett Fee with Scholarship
Scholarships available: 8 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 36 institutions with 104 awards

Entry Requirements

Fees

Registration Fee
MYR 500
Resource Fee
MYR 24,048
Tuition Fee (Home)
MYR 40,800
Estimated Total Fees
MYR 65,348
Deposits
Security Deposit @ MYR 300 / Once-off

Awards & Scholarships

Course Content

Year 1

  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing / Public Relations
  • Creative Content Marketing
  • Brand Management
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Design Thinking / Bahasa Kebangsaan A*

Year 2

  • Customer Insight & Research (Part 1)
  • Personal & Professional Development 2
  • Media Planning and Buying
  • Global Marketing Management
  • Customer Insight & Research (Part 2)
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Statistics for Managers
  • Malaysia Society 5.0
  • Community Engagement

Year 3

  • Direct, Interactive and Digital Marketing (Part 1)
  • Dissertation (Part 1)
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Direct, Interactive and Digital Marketing (Part 2)
  • Dissertation (Part 2)
  • Social Media and Analytics
  • Strategic Communications
  • Business Placement (Internship)

 

Interested in

Marketing

from SEGi, Subang Jaya?


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