SEGi University & Colleges

BA (Hons.) Advertising and Digital Marketing Communications (3+0) with University of Greenwich, UK

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Intakes
Jun Sep
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Duration
3 years

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MQA Status
Provisional
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Internship
Internship available
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Dual Award - University of Greenwich, United Kingdom
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Intakes : Jun Sep
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Duration : 3 years
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MQA Status : Provisional
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Internship : Internship available
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Award : Dual Award - University of Greenwich, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
UEC 5B Diploma CGPA 2.0 STPM CC Foundation CGPA 2.0 Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 59,400
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Communication courses & estimated total fee across 23 institutions with 84 awards

Entry Requirements

Fees

Registration Fee
MYR 350
Resource Fee
-
Tuition Fee (Home)
MYR 59,050
Estimated Total Fees
MYR 59,400
Deposits
Security Deposit @ MYR 200 / Once-off

Awards & Scholarships

Course Content

Year 1

  • Personal Professional Development 1
  • Introduction to Digital Marketing
  • Introduction to Advertising
  • Principles and Practice of Marketing Part 1
  • Brand Management
  • Financial Aspects of Marketing
  • Creative Content Marketing
  • Principles and Practice of Marketing Part 2
  • Hubungan Etnik /Malaysian Studies 3
  • Tamadun Islam & Tamadun Asia/ Bahasa Melayu
  • Komunikasi 2
  • Public Speaking/ Bahasa Kebangsaan A (For local students who is without credit in SPM/Diploma in BM)

Year 2

  • Media Planning and Buying
  • Global Marketing Management
  • Personal & Professional Development 2
  • Customer Insight & Research Part 1
  • Integrated Marketing Communication Management
  • Advertising Campaign Management
  • Research Methods
  • Customer Insight & Research Part 2
  • Pengurusan Ko-Kurikulum/ Entrepreneurship/
  • Business Ethics
  • Statistics For Manager

Year 3

  • Internet Marketing
  • Direct, Interactive and Digital Marketing Part 1
  • Dissertation Part 1
  • Contemporary Issues in Marketing
  • Strategic Communications
  • Social Media and Analytics
  • Direct, Interactive and Digital Marketing Part 2
  • Dissertation Part 2
  • Business Placement (Internship)




Interested in

Communication

from SEGi, Georgetown?


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