SEGi University & Colleges

BA (Hons.) Advertising and Digital Marketing Communications (3+0) with University of Greenwich, UK

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Intakes
Jun Sep
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Duration
3 years

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Internship
Internship available
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Dual Award - University of Greenwich, United Kingdom
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Intakes : Jun Sep
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Duration : 3 years
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Internship : Internship available
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Award : Dual Award - University of Greenwich, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
UEC 5B Diploma CGPA 2.0 STPM CC Foundation CGPA 2.0 Foundation CGPA 2.0
Step 2 Check Course Fees
Estimated fees is RM 65,473
Step 3 Check Nett Fee with Scholarship
Scholarships available: 8 Awards
Step 4 Determine Your Best Option
Compare Communication courses & estimated total fee across 27 institutions with 106 awards

Entry Requirements

Fees

Registration Fee
MYR 350
Resource Fee
MYR 20,123
Tuition Fee (Home)
MYR 45,000
Estimated Total Fees
MYR 65,473
Deposits
Security Deposit @ MYR 200 / Once-off

Awards & Scholarships

Course Content

Year 1

  • Personal Professional Development 1
  • Introduction to Digital Marketing
  • Introduction to Advertising
  • Principles and Practice of Marketing Part 1
  • Brand Management
  • Financial Aspects of Marketing
  • Creative Content Marketing
  • Principles and Practice of Marketing Part 2
  • Hubungan Etnik /Malaysian Studies 3
  • Tamadun Islam & Tamadun Asia/ Bahasa Melayu
  • Komunikasi 2
  • Public Speaking/ Bahasa Kebangsaan A (For local students who is without credit in SPM/Diploma in BM)

Year 2

  • Media Planning and Buying
  • Global Marketing Management
  • Personal & Professional Development 2
  • Customer Insight & Research Part 1
  • Integrated Marketing Communication Management
  • Advertising Campaign Management
  • Research Methods
  • Customer Insight & Research Part 2
  • Pengurusan Ko-Kurikulum/ Entrepreneurship/
  • Business Ethics
  • Statistics For Manager

Year 3

  • Internet Marketing
  • Direct, Interactive and Digital Marketing Part 1
  • Dissertation Part 1
  • Contemporary Issues in Marketing
  • Strategic Communications
  • Social Media and Analytics
  • Direct, Interactive and Digital Marketing Part 2
  • Dissertation Part 2
  • Business Placement (Internship)




Interested in

Communication

from SEGi, Georgetown?


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