Course Content
Year 1
- Personal Professional Development 1
- Introduction to Digital Marketing
- Introduction to Advertising
- Principles and Practice of Marketing Part 1
- Brand Management
- Financial Aspects of Marketing
- Creative Content Marketing
- Principles and Practice of Marketing Part 2
- Hubungan Etnik /Malaysian Studies 3
- Tamadun Islam & Tamadun Asia/ Bahasa Melayu
- Komunikasi 2
- Public Speaking/ Bahasa Kebangsaan A (For local students who is without credit in SPM/Diploma in BM)
Year 2
- Media Planning and Buying
- Global Marketing Management
- Personal & Professional Development 2
- Customer Insight & Research Part 1
- Integrated Marketing Communication Management
- Advertising Campaign Management
- Research Methods
- Customer Insight & Research Part 2
- Pengurusan Ko-Kurikulum/ Entrepreneurship/
- Business Ethics
- Statistics For Manager
Year 3
- Internet Marketing
- Direct, Interactive and Digital Marketing Part 1
- Dissertation Part 1
- Contemporary Issues in Marketing
- Strategic Communications
- Social Media and Analytics
- Direct, Interactive and Digital Marketing Part 2
- Dissertation Part 2
- Business Placement (Internship)