Course Content
Year 1
TITAS / Bahasa Melayu Komunikasi 2
Principles of Marketing
Principles of Management
Business English / English
Accounting
Microeconomics
Management Information Systems
Hubungan Etnik / Pengajian Malaysia 3
Business Mathematics
Kemahiran Kepimpinan dan Hubungan Insan / Entrepreneurship
Critical Thinking
Year 2
Consumer Behaviour
Macroeconomics
Ekonomi Malaysia
Business Writing
Financial Management
Human Resource Management
Digital Marketing
Brand Management
Business Law
Khidmat Masyarakat / Aktiviti Ko-Kurikulum
Web Design
Social Media & Mobile Marketing
Year 3
Marketing Research
Electronic Marketing
Effective Marketing Communications
Digital Content Marketing
Search and Email Marketing
Strategic Marketing Management
Business Consultancy / Management Project
International Marketing
Big Data and Emerging Innovation
Digital Marketing Planning and Strategy
