Course Content
Year 1
- Principles of Marketing
- Principles of Management
- Business English
- TITAS / Bahasa Melayu Komunikasi 2
- Accounting
- Microeconomics
- Business Management
- Management Information Systems
- Hubungan Etnik / Pengajian Malaysia 3
- Business Mathematics
- Kemahiran Kepimpinan dan Hubungan Insan /
- Entrepreneurship
- Critical Thinking
Year 2
- Consumer Behaviour
- Macroeconomics
- Ekonomi Malaysia / Perlembagaan dan Masyarakat
- Malaysia
- Business Writing
- Financial Management
- Transport and Logistics
- Digital Marketing
- Brand Management
- Social Media and Mobile Marketing
- Business Law
- Khidmat Masyarakat / Aktiviti Ko-kurikulum
- Web Design
Year 3
- Academic and Professional Development
- Electronic Marketing
- Effective Marketing Communications
- Digital Content Marketing
- Search and Email Marketing
- Strategy for Marketing Management
- Business Consultancy/ Management Project
- International Marketing
- Digital Marketing Planning and Strategy
- Big Data and Emerging Innovation
