Course Content
University Courses
English for Academic Purposes
Devices, Networks & Applications
Disciplined Entrepreneurship
Design Thinking
Co-curriculum Activities
Core Courses
Creative and Critical Thinking
Mass Media in Society
Communication Theory
Scripting for Media
Elective 1: Introduction to Corporate Communication / Introduction to Journalism
Sociology
Persuasive and Strategic Communication
Marketing Communication
Rhetoric, Articulation and Persuasion
Media and Consumer Analytics
Social Psychology
Digital Photo & Videography
Media Law and Ethics
Creative Writing for Media
Visual Communication
Event Management
Communication Research
Introduction to Brand Management
Media Psychology
Advertising Principles
Globalisation and Communication
Research Project I
Strategic Media Planning
Innovative Media
Research Project II
Brand Identity Design
Advertising Campaign
Industry Training
General Studies Subjects
Penghayatan Etika dan Peradaban* / Bahasa Melayu Komunikasi 2** (U1)
Bahasa Kebangsaan A /Communication Skills (U2)
Philosophy and Current Issues
Sustainable Development in Malaysia (U3)
Community Service (U4)
