Course Content
University Courses
English for Academic Purposes
Devices, Networks & Applications
Disciplined Entrepreneurship
Design Thinking
Co-curriculum Activities
Core Courses
Introduction to Corporate Communication
Mass Media and Society
Communication Theory
Scripting for Media
Elective 1: Sociology / Introduction to Journalism
Persuasive and Strategic Communication
Marketing Communication
Rhetoric, Articulation and Persuasion
Media & Consumer Analytics
Elective 2: Social Psychology / Digital Photography & Videography
Personal Image Management
Corporate Writing
Media Law and Ethics
Visual Communication
Event Management
Communication Research
Introduction to Brand Management
Media Psychology
Crisis Management
Media Relations and Publicity Strategies
Globalisation and Communication
Research Project I
Corporate Social Responsibility
Managerial Communication
Innovative Media
Research Project II
PR Issues and Campaigns
Corporate Identity Management
Industry Training
General Studies Subjects
Philosophy and Current Issues* / Bahasa Melayu Komunikasi 2** (U1)
Penghayatan Etika dan Peradaban
Bahasa Kebangsaan A /Communication Skills (U2)
Sustainable Development in Malaysia (U3)
Community Service (U4)
