Course Content
University Courses
- English for Academic Purposes
- Devices, Networks and Applications
- Design Thinking
- Disciplined Entrepreneurship
- Co-curricular Activities
Compulsory Courses
- Principles of Management
- Principles of Marketing
- Consumer Behaviour
- Microeconomics
- Macroeconomics
- Business Mathematics
- Business Statistics
- Introduction to Financial Accounting
- Managerial Accounting
- Business Ethics & Corporate Governance
- Organisational Behaviour
- Human Resource Management
- E-Commerce
- Managing Digital Business
- Business Law
- Financial Management
Specialisation Courses
Management
- Strategic Management
- Change Management
- International Business
- Total Quality Management
- Operations Management
- Research Methods
- Business Analysis & Decision Making
Human Resource Management
- Human Resource Planning
- Occupational Safety and Health
- Training and Development
- Industrial Relations
- Compensation & Performance Management
- Research Methods
- Business Analysis & Decision Making
Marketing Management
- Strategic Marketing
- Marketing Communications
- Product & Brand Management
- Marketing of Services
- Digital Marketing
- Research Method
- Business Analysis & Decision Making
Elective Courses (Select Three (3))
Management
- Project Report
- Conference, Event Planning and Management
- Digital Marketing
- Training and Development
Human Resource Management
- Project Report
- Conference, Event Planning and Management
- Digital Marketing
- Strategic Management
Marketing Management
- Project Report
- Conference, Event Planning and Management
- Training and Development
- Change Management
Mata Pelajaran Pengajian Umum (MPU) Courses
Local / International Students
- TITAS / Bahasa Kebangsaan 2
- Hubungan Etnik / Malaysian Studies
- Communication Skills / Bahasa Kebangsaan A
- Media and Community
- Community Service
