PSB Academy

Bachelor of Arts (Hons) Business and Marketing, Coventry University, UK (PSB Diploma Pathway)

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Intakes
Mar Jul Nov
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Duration
2.83 years

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Dual Award - Coventry University, United Kingdom
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Intakes : Mar Jul Nov
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Duration : 2.83 years
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Award : Dual Award - Coventry University, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
A-Level EE UEC 3B2C STPM 2C
Step 2 Check Course Fees
Estimated fees is RM 108,872
Step 3 Check Nett Fee with Scholarship
Scholarships available: 2 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 29 institutions with 85 awards

Entry Requirements

Fees

Registration Fee
MYR 1,350
Resource Fee
MYR 6,600
Tuition Fee (Home)
MYR 100,922
Estimated Total Fees
MYR 108,872
Other Fee
ICA Fees @ SGD 150 / Once-off
Medical Check Up @ SGD 40.0 / Once-off

Awards & Scholarships

Course Content

Diploma in Business Administration (1year)

  • Academic Reading and Writing 2
  • Business Decision Making
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting
  • Business Ethics
  • Communication and Information Systems
  • Financial Management

Bachelor of Arts (Hons) Business and Marketing (16 Months)

Academic Year 1

  • Marketing Research I
  • Marketing Principles and Practice
  • Academic Study Skills
  • Communications for Marketing and Advertising
  • Organising for Business
  • Accounting for Business Managers
  • Academic Writing: Developing Critical Thinking Skills

Academic Year 2

  • Marketing Research II
  • Contemporary Issues in HR Service Delivery
  • Digital Marketing
  • Career Preparation
  • Effective Communication Skills II
  • Marketing Management
  • Managing Business

Academic Year 3

  • Advanced Marketing Study (Project)
  • Brand and Corporate Communications
  • Global Marketing
  • Corporate Marketing Strategy
  • Contemporary Marketing Issues
  • Innovation and Change

 

Interested in

Marketing

from PSB City Campus?


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