Course Content
Diploma in Business Administration (1year)
- Academic Reading and Writing 2
- Business Decision Making
- Macroeconomics
- Management
- Marketing
- Principles of Accounting
- Business Ethics
- Communication and Information Systems
- Financial Management
Bachelor of Arts (Hons) Business and Marketing (16 Months)
Academic Year 1
- Marketing Research and Data Analysis
- Employment and Academic Skills
- Marketing Principles and Practice
- Introduction to Integrated Marketing Communications
- Organising for Business
- Financial Management for Business
- Academic Writing: Developing Critical Thinking Skills
Academic Year 2
- Marketing Management
- Consumer Behaviour
- Marketing Insight
- Digital Business
- Career Preparation
- Management and Leadership in Marketing
- Effective Communication Skills 2
Academic Year 3
- Contemporary Marketing Issues
- Marketing Strategy
- Responsible Business Strategy
- Global Marketing
- Innovation and Change
- Project
