Course Content
Year 1
- Fundamentals of Marketing
- The Marketing Environment
- Business Analytics
Year 2
- Buyer Behaviour
- Research for Marketing
- Delivering Customer Value
- Integrated Communications
Second half of Year Two
You can either select one of our unique opportunities initiatives below or continue with your taught modules.
- Option 1 – Study Abroad
- Option 2 – Enterprise Project
- Option 3 – Internship
- Option 4 – Continue with taught module
Final year
- Strategic Marketing and Brand Management
- Innovation in Marketing
- Future Marketing
