Course Content
Year 1
- Accounting and Finance for Managers
- Economics and Data Analysis for Managers
- Foundations of Managing and Organising
- Principles of Marketing
- Essentials of Business Development
- Personal and Academic Development
Year 2
First half of Year Two – Core modules
- Buyer Behaviour
- Research for Marketing
- Integrated Marketing Communications
Second half of Year Two
You can either select one of our unique opportunities initiatives or continue with your taught modules listed below.
- Option 1 – study abroad
- Option 2 – enterprise project
- Option 3 – internship
- Option 4 – continue with taught modules
Core modules:
- Managing and Organising
- Employment and Enterprise
Plus one optional module from:
- Digital Entrepreneurship
- Managing the Global Supply Chain
- International Business and Communication
Year 3
- Placement year
- Taught modules
Final Year
- Developing Professional Impact
- Contemporary Issues in Strategic Market Management
- Comparative International Management
- Improving the Customer Experience
Plus one optional module from:
- Research Project
- Sustainability in Enterprise Project
Plus one optional module from:
- Global Supply Chain Strategy
- Digital Customer Experience
- International Tourism: Sustainability, Developments & Impacts
