Course Content
Common Core
- Business Communication
- Business Ethics and Social Responsibility
- Essentials of Information Skills
- Foundation of Business
- Human Resource Management
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Law for Business
- Principles of Management
- Principles of Marketing
- Principles of Macroeconomics
- Principles of Microeconomics
- Quantitative Methods for Business
Discipline Core
- Business Analytics
- Business Research Methods
- E-Commerce
- Entrepreneurship
- Financial Technology
- Global Talent Management
- Industrial Relations
- Human Resource Development
- International Business
- Logistics and Supply Chain Management
- Organisational Behaviour
- Personal Finance
- Strategic Management
Specialization
- Business Project Plan
- Consumer Behaviour
- Digital Marketing
- Global Marketing
- Marketing Management
- Marketing Research
- Perspective of Marketing Communication
- Retailing
- Sales Management
- Strategic Marketing
Industrial Training
- Internship
Compulsory Courses
- Graduate Preparatory Course
- Bahasa Melayu Komunikasi 2 (International Students) OR
- Penghayatan Etika dan Peradaban (Malaysian Students)
- Philosophy and Current Issues (Malaysian & International Students)
- Co-curriculum
