Course Content
Year 1
Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
Psychology
Organisational Behaviour for Strategic Communication
Fundamentals of Marketing
English for Academic Purposes
Intercultural Communication
Negotiation in Professional Contexts
Public Relations Strategies
Workplace Discourse
Year 2
Channel Architecture in Strategic Communication
Semiotics Studies
Media Languages and Strategic Communication
Communication Technologies
Strategic Thinking and Planning
Strategic Communication Research, Planning and Evaluation
Marketing Communication
Promotional Writing
Social Media Strategies
Professional Image and Etiquette
Internship
Year 3
Strategic Communication Capstone Project
Crisis Communication Strategy
Event Planning and Management
Becoming a Leader
Media Law
Corporate Training in Business Practices
Workplace Communication
Year 1
Creative Writing
English Phonetics and Phonology
Spanish Language 1
French Language 1
Korean Language 1
Japanese Language 1
Chinese Language 1
Year 2
Interactive Multimedia
Creativity and Innovation
Spanish Language 2
French Language 2
Korean Language 2
Japanese Language 2
Chinese Language 2
Year 3
Office Application for Professionals
Morphology and Syntax
Spanish Language 3
French Language 3
Korean Language 3
Japanese Language 3
Chinese Language 3
Year 1
Hubungan Etnik (Local Students)
Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
Pengajian Malaysia 3 (International Students)
Bahasa Malaysia Komunikasi 2 (International Students)
Year 2
Introduction to Multicultural Studies in Malaysia
Islamic Institutions in Malaysia
Stress & Well-Being Among Malaysians
Year 3
Bahasa Kebangsaan A/ Public Speaking
Personal Social Responsibility
Image Management for Professionals
Entrepreneurship In Cross Border E-Commerce
