Course Content
Year 1
Organisational Behaviour
Elective 1
Management
Managerial Mathematics
Information Systems and Multimedia
Principles of Financial Accounting
Microeconomics
Macroeconomics
English for Business Communication
Principles of Management Accounting
Managerial Statistics
Financial Management
Fundamental of Marketing
English for Business Studies
E-Commerce
Year 2
Research Methodology
Technology and Innovations Marketing
Integrated Marketing Communication
Specialisation 1
Programming for Business Application
Consumer Behaviour
Sales and Professional Selling Management
Marketing Channel Management
Internet Marketing
Business to Business Marketing
Product Planning and Management
Year 3
Retail Marketing
Specialisation 2
Specialisation 3
Elective 2
Business Law
Marketing Strategy
Marketing Research
Seminar in Web Marketing
Global Marketing
Industrial Training
Year 1
Psychology
Leadership
Labor Economics
Tourism Management
Project Management
Personal Finance
Year 2
Specialisation
Service MarketingSpecialisation 1: Internal Marketing
Specialisation 2: Event Marketing
Specialisation 3: Relationship Marketing
Year 3
Specialisation Social MarketingSpecialisation 1: Corporate Social Responsibility
Specialisation 2: Not for Profit (NOP) Marketing
Specialisation 3: Ethnocentrism Marketing
Year 1
U1 – Hubungan Etnik OR Pengajian Malaysia 3
Year 2
U2 – Bahasa kebangsaan A or Foreign Language
U4 – Co-curriculum
U3 – Introduction to Multicultural Studies in Malaysia/Stress and Well-Being among Malaysians / Islamic Institutions in Malaysia
Year 3
U1 – TITAS or Bahasa Melayu Komunikasi 2
