Course Content
Year 1
Accounting for Decision Making
English for Business Communication
Principles of Finance
Managerial Mathematics
Fundamental of Marketing
Digital Transformation Technologies
Managerial Statistics
English for Business Studies
Critical Thinking and Application in Management
Fundamentals of Economics
Management
Elective
Character Building
Fundamentals of Digital Competence with Basic
Programming
Character Development
U3
Year 2
Business Law
Organizational Behaviour
Mobile App Design & Development
Strategic Marketing
Media Publishing & Corporate Design
Consumer Behaviour
Integrated Marketing Communications
Human Resource Management
Business Analytics
Web Design
Marketing Research
Digital Marketing
Brand Management
Elective
U1
U2
Year 3
Global Marketing
Sales & Professional Business Marketing
Innovative Product Marketing
Capstone Project
Social Media Marketing
Industrial Training
Elective
Elective
U1
U4
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:
Entrepreneurship
Relationship Marketing
Retail Marketing
Event Marketing
Leadership
Services Marketing
Psychology
*Open electives (subjects from other faculties) are also offered for students to consider*
University Subjects
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
