Multimedia University (MMU)

Bachelor of Business Administration (Hons.) (Marketing Management)

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Intakes
Apr Jul Oct
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Duration
3 years

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Internship
Internship available
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Multimedia University (MMU)
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Intakes : Apr Jul Oct
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Duration : 3 years
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Internship : Internship available
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Award : Multimedia University (MMU)

Is this course for you?

Step 1 Check Entry Requirement
A-Level EEE UEC 5B Diploma CGPA 2.0 STPM CCC Foundation CGPA 2.0 CPU Avg. 55% SACE/WACE ATAR 55
Step 2 Check Course Fees
Estimated fees is RM 56,020
Step 3 Check Nett Fee with Scholarship
Scholarships available: 4 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 37 institutions with 113 awards

Entry Requirements

Fees

Registration Fee
MYR 570
Resource Fee
MYR 1,200
Tuition Fee (Home)
MYR 54,250
Estimated Total Fees
MYR 56,020
Deposits
Deposit @ MYR 500 / Once-off

Awards & Scholarships

Course Content

Year 1
English for Business Communication
Understanding Management
Financial Accounting for Managers
Quantitative Analysis Models for Business
Entrepreneurship and Ethical Practices
Financial Management
Introductory Microeconomics
Fundamentals of Marketing
Human Capital and Organisational Behaviour
Digital Business
Cyber Security
Year 2
Introductory Macroeconomics
Quality and Operations Management
Data Analytics for Businesses
Supply Chain Management
Business Application Development
Selling and Sales Management
Business Risk Management
Innovation Management
Introduction to Financial Technologies
Management of Strategy
International Business OR International Economics
Marketing Research Methods
Promotional Marketing
Understanding Consumer
Retailing
Year 3
Business Information Systems
Strategic Management Information Systems OR Business Intelligence
Project Management
Marketing Management Research Project
International Marketing
Strategic Marketing
International Trade and Policy
Social Media and Digital Marketing
Product and Service Marketing
Industrial Training

Brand Management
International Marketing
Selling and Sales Management
Supply Chain Management
Social Media and Digital Marketing
Enterprise Systems Planning and Management

University Courses
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum

Interested in

Marketing

from MMU, Ayer Keroh?


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