Course Content
Modules
- Digital Marketing Strategy and Communications (15 Credits) - Compulsory
- E-Marketing and Social Media Management (15 Credits) - Compulsory
- Branding in the Digital Age (15 Credits) - Compulsory
- Consumer Psychology (15 Credits) - Compulsory
- Digital Marketing Analytics (15 Credits) - Compulsory
- Practitioner Perspective (15 Credits) - Compulsory
- Branding in the Digital Age (15 credits) - Compulsory
- Growth Driven Marketing with AI – Automation (15 Credits) - Optional
- e-Commerce and Social Selling (15 credits) - Optional
- Entrepreneurship in the Digital Sector (15 credits) - Optional
- Industry Placed Experience: Applied Digital Marketing (15 credits) - Optional
- Research methods & dissertation (60 Credits) Compulsory
