Course Content
Year 1
- Brands, Media and Society (30 credits) - Compulsory
- Creative Advertising (30 credits) - Compulsory
- Public Relations Practice (30 credits) - Compulsory
- Content Design (30 credits) - Compulsory
Year 2
- Understanding Consumer Culture (30 credits) - Compulsory
- Brand Management (30 credits) - Compulsory
- Campaign Planning (30 credits) - Compulsory
- Creative Industries Work Placement (30 credits) - Optional
- Promotional Cultures (30 credits) - Optional
- Promotional Video Production (30 credits) - Optional
Year 3
- Independent Project (30 credits) - Compulsory
- Digital Advertising (30 credits) - Compulsory
- Social Media and Public Relations (30 credits) - Compulsory
- Campaigns and Social Impact (30 credits) - Optional
- Entrepreneurship (30 credits) - Optional
- Place Branding and International Diplomacy (30 credits) - Optional
