Course Content
Year 1 modules include:
- Digital Business Management and Emerging Technology (core, 15 credits)
- Learning Through Organisations (core, 15 credits)
- Managing People in Organisations (core, 15 credits)
- Practice of Marketing (core, 15 credits)
- Principles of Management (core, 15 credits)
- Principles of Marketing (core, 15 credits)
- Understanding and Managing Data (core, 15 credits)
- Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
- Consumer Insights (core, 15 credits)
- Digital Marketing (core, 15 credits)
- International Selling and Negotiation (core, 15 credits)
- Leadership in Practice (core, 15 credits)
- The Practice of Consultancy (core, 15 credits)
- Creating a Winning Business 1 (alternative core, 15 credits)
- Learning through Work (alternative core, 15 credits)
- Consumer PR and Media Relations (option, 15 credits)
- Developing Inclusive Organisations (option, 15 credits)
- Field Trip (option, 15 credits)
- Marketing Communications (option, 15 credits)
- Online Fashion Retailing (option, 15 credits)
- Sustainability, Business and Responsibility (option, 15 credits)
Year 3 modules include:
- Consultancy Project (core, 30 credits)
- Global Marketing and Sales in the Digital Age (core, 15 credits)
- Leading Innovation (core, 15 credits)
- Practising Business Strategy (with simulation) (core, 15 credits)
- Social Marketing (core, 15 credits)
- Artificial Intelligence and Big Data in Business (option, 15 credits)
- Brand Management (option, 15 credits)
- Communication Theory (option, 15 credits)
- Strategic Marketing (option, 15 credits)
