Course Content
Common Modules
- Fundamentals of English
- English for Academic Purposes
- Financial Accounting
- Principles of Microeconomics
- Principles of Macroeconomics
- Public Speaking
- Fundamentals of Marketing
- Introduction to Business
- Business Mathematics
- Quantitative Methods
- Personal Development Skills
- Business Ethics
- Fundamentals of HRM
- E-Commerce Theory & Applications
- Capstone Project
Specialised Modules
- Marketing Communications
- Services Marketing
- Retail Marketing
- Consumer Behaviour
- Managing Marketing Practices
- Digital Marketing
- Promotion and Event Management
- International Marketing
MPU Subjects
- Media Literacy for Personal Branding / Bahasa Kebangsaan A*
- Co-curriculum
- Green Future Malaysia
- Malaysian Studies 2 (Local students) / Communicating in Malay 1B (International students)
