Course Content
Common Modules
Fundamentals of English
English for Academic Purposes
Financial Accounting
Principles of Microeconomics
Principles of Macroeconomics
Public Speaking
Fundamentals of Marketing
Introduction to Business and Management
Business Mathematics
Quantitative Methods
Personal Development Skills
Business Ethics
Fundamentals of Human Resource Management
E-commerce Theory and Applications
Capstone Project
Specialised Modules
Marketing Communications
Service Marketing
Retail Marketing
Consumer Behaviour
Digital Marketing
International Marketing
Content Marketing
Fundamentals of Marketing Research and Analytics
MPU Subjects (Colleges)
Green Future Malaysia/Bahasa Kebangsaan A*
Co-curriculum
Appreciation of Ethics and Civilisations (Local students)/Communicating in Malay 1B (International students)
Integrity and Anti-Corruption
* For Malaysian students who do not have a credit in SPM BM.
