Course Content
Year 1
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Academic Writing
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Communication Technology
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Communication Theory
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Introduction to Mass Communication
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Introduction to Sociology
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Mass Media & Society
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Media Ethics
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Social Psychology
Year 2
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Communication Law
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Communication Research Methods
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Cross-Cultural Communication
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Introduction to Advertising
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Introduction to Broadcasting
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Introduction to Journalism
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Organisational Communication
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Principles of Public Relations
Year 3
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Final Year Project
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Media Management
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Development Communication
Specialisation (Choose one)
Advertising
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Advertising Copywriting
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Creative Strategy Campaigns
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Integrated Marketing Communication
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Media Planning Analysis
Journalism
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Feature Writing
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News Reporting
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Publication Design & Production
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Digital Journalism
Public Relations
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Public Opinion
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Public Relations & Corporate Identity
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Public Relations Writing
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Special Event Production
Broadcasting
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Broadcasting Production
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Digital Video & Sound Technology
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TV Production Project
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Digital Post Production
General elective** courses (Choose three)
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Consumer Behaviour
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E-Commerce Theory and Applications
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Desktop Publishing & Computer Graphics Editing
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Foundations of Business
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Foundations of Marketing
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Marketing Planning
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Organisational Behaviour
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Principles of Information Technology
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Web Design and Development with Multimedia
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Global Integrated Project
Communicative foreign languages (Choose one)
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French
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German
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Japanese
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Mandarin
MPU Subjects
1. Compulsory
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Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
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Philosophy and Current Issues
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Integrity and Anti-Corruption
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Co-curriculum
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Bahasa Kebangsaan A*
2. Electives (choose one)
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Corporate Social Responsibility
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Design Thinking
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Presentation Skills
* For Malaysian students who do not have a credit in SPM BM.
