Course Content
Year 1
Economics for Business
English for Business Studies 1
English for Business Studies 2
Essentials Skills in Marketing
Preparing for Professional Success
Principles of Marketing
Introduction to Marketing Communications
Content Creation
Digital Landscape
Understanding Data
Year 2
Managing People
Enhancing Employability in Marketing
E-Portfolio and Employer Relations
Consumer Behaviour
Digital Marketing in Practice
Marketing Insights, Analysis and Planning
Social Media and Social Influence
Marketing Research
Innovation and Business Model Design
Year 3
The Future of Marketing
Branding and Communications Strategy
Digital Venture Creation
Global Marketing
Agency Practice and Management
Strategic Product Management
Digital Economy and Integrated Marketing Communications OR
Dissertation - Marketing
MPU Subjects
Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
Bahasa Kebangsaan A*
Community Service
Integrity and Anti-Corruption
Design Thinking
Philosophy and Current Issues
* For Malaysian students who do not have a credit in SPM BM.
