Course Content
Year 1
Economics for Business
Principles of Marketing
Marketing Data Analysis
Professional Development for Marketers
Introduction to Marketing Communications
Digital Marketing Essentials
English for Business Studies 1
English for Business Studies 2
Year 2
Managing People
Consumer Behaviour
Strategic Marketing Planning
Marketing for Small Enterprise
Enhancing Employability in Marketing
Product Innovation (International)
Services Marketing
Year 3
Market and Social Research
Managing Media & Communication
Contemporary Issues in Marketing
Strategic Brand Management
Global Marketing Ethics and Culture
Elective Modules Year 1 (Level 4) – Choose 1 out of 2
Global Perspective in Business
Creativity, Technology and Innovation
Elective Modules Year 2 (Level 5) – Choose 1 out of 3
Digital Marketing in Practice
Advertising Concepts and Campaigns
Business Analysis Tools
MPU: U1 Ethnic Relations
MPU: U1 Communicating in Malay 2
MPU: U1 Islamic Civilisation and Asian Civilisation
MPU: U1 Malaysian Studies
MPU: U2 Bahasa Kebangsaan A3
MPU: U2 Design Thinking Skills
MPU: U3 Corporate Social Responsibility
MPU: U4 Community Service
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.