INTI International University & Colleges

BA (Hons) Event Management and Marketing (3+0) with the University of Hertfordshire, UK

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Intakes
Jan Apr Aug
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Duration
3 years

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MQA Status
Accredited
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Internship
N/A
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University of Hertfordshire, United Kingdom
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Intakes : Jan Apr Aug
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Duration : 3 years
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MQA Status : Accredited
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Internship : N/A
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Award : University of Hertfordshire, United Kingdom

Is this course for you?

Step 1 Check Entry Requirement
A-Level EE UEC 5B Diploma CGPA 2.0 STPM 2C+ Foundation CGPA 2.0 CPU Avg. 65% IB Diploma 24 SACE/WACE ATAR 65
Step 2 Check Course Fees
Estimated fees is RM 62,636
Step 3 Check Nett Fee with Scholarship
Scholarships available: 7 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 30 institutions with 94 awards

Entry Requirements

Fees

Registration Fee
MYR 250
Resource Fee
-
Tuition Fee (Home)
MYR 62,386
Estimated Total Fees
MYR 62,636
Deposits
General Deposit @ MYR 500 / Once-off

Awards & Scholarships

Course Content

Year 1
Principles of Marketing
Introduction to Marketing Communications
The Global Event Industry
Economics for Business
Study & Research Skills for the Event Industry
Creativity, Technology & Innovation
Media Design for Event Management
Marketing Data Analysis
English for Business Studies 1
English for Business Studies 2

Year 2
Marketing for The Small Enterprise
Strategic Marketing Planning
Enhancing Employability in Marketing
Event Planning & Community Engagement
Managing People
Impacts of Events & Festivals
Risk Management & Security for Events
Event Marketing, Sponsorship & PR

Year 3
Strategic Brand Management
Market and Social Research
Policy, Politics & Events
Sporting Events and Sport Tourism
Business Tourism & Events
Contemporary Research Themes in Event Studies
Global Marketing Ethics and Culture
E-Portfolio and Employer Relations

MPU: U1 Ethnic Relations
MPU: U1 Communicating in Malay 2
MPU: U1 Islamic Civilisation and Asian Civilisation
MPU: U1 Malaysian Studies
MPU: U2 Bahasa Kebangsaan A3
MPU: U2 Design Thinking Skills
MPU: U3 Corporate Social Responsibility
MPU: U4 Community Service

1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.

Interested in

Marketing

from INTI, Bayan Lepas?


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