Course Content
Year 1
Principles of Marketing
Introduction to Marketing Communications
The Global Event Industry
Economics for Business
Study & Research Skills for the Event Industry
Creativity, Technology & Innovation
Media Design for Event Management
Marketing Data Analysis
English for Business Studies 1
English for Business Studies 2
Year 2
Marketing for The Small Enterprise
Strategic Marketing Planning
Enhancing Employability in Marketing
Event Planning & Community Engagement
Managing People
Impacts of Events & Festivals
Risk Management & Security for Events
Event Marketing, Sponsorship & PR
Year 3
Strategic Brand Management
Market and Social Research
Policy, Politics & Events
Sporting Events and Sport Tourism
Business Tourism & Events
Contemporary Research Themes in Event Studies
Global Marketing Ethics and Culture
E-Portfolio and Employer Relations
MPU: U1 Ethnic Relations
MPU: U1 Communicating in Malay 2
MPU: U1 Islamic Civilisation and Asian Civilisation
MPU: U1 Malaysian Studies
MPU: U2 Bahasa Kebangsaan A3
MPU: U2 Design Thinking Skills
MPU: U3 Corporate Social Responsibility
MPU: U4 Community Service
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A.