Bachelor of Media and Communication (3+0) with Swinburne University of Technology, Australia

Year 1

• Introduction to Media Studies
• Professional Communication Practice
• Principles of Advertising
• Fundamentals of Marketing
• Global Media Industries
• Innovation Cultures: Perspectives on Science and Technology
• Advertising Issues: Regulation, Ethics & Cultural Consideration
• Media Content Creation

Year 2

• Concept Development and Copywriting
• Digital Communities
• National Media in a Globalised World
• Marketing Research and Analytics
• Networked Selves
• Sports/Advertising/Media
• Media and Communication Project A
• Frontiers in Digital Marketing
• Business of Media

Year 3

• Advertising, Media Planning and Purchasing
• Advertising Management and Campaigns Project
• Marketing Insights
• Professional Practice: Client & Agency Management
• Media Analytics and Visualisation
• Media and Communication Project B
• Researching Social Media Publics
• Internship-Communication (12 weeks)
• Graduate Employability Module

MPU Subjects

• Design Thinking
• Community Service
• Corporate Social Responsibility / Bahasa Kebangsaan A*
• Ethnic Relations (Local students) / Communicating in
  Malay 2 (International students)
• Islamic & Asian Civilization (Local students) /
  Malaysian Studies 3 (International students)