Course Content
Major: Advertising
Principles of Advertising;
Concept Development and Copywriting;
Advertising, Media Planning
Purchasing;
Advertising Management
Campaigns Project
Major: Social Media
Business of Media,
Networked Selves,
National Media in a Globalised World, and Media
Communications Project.
Minor: Digital Marketing
Marketing and the Consumer Experience,
Marketing Research and Analytics,
Frontiers in
Digital Marketing
Marketing Insights