Course Content
Core Modules
- University English
- Economic Principles and Issues
- Business Accounting
- Financial Management
- Business Law
- Managing Organizations
- Marketing Principles
- Organizational Behavior
- Business Communication
- Human Resource Issues and Strategies
- Business Ethics
- Project
IBM ICE Modules
- Introduction to Business Analytics
- Quantitative Methods for Business
- Social Web and Mobile Analytics
- Business Analytics for Functional Areas
Specialisation Modules
Marketing
- Global Marketing
- New Product & Innovation Management
- Consumer Behavior
- Marketing Research
- Integrated Marketing Communication
- Service Marketing
- International Business
Global Marketing
- Global Logistics Management
- International Trade Finance
- Inter Cultural Management
- International Trade Law
- International Business
- Human Resource Management
Organizational Development
- Contemporary Employment Relation
- Training and Development
- Staffing Management
- Compensations and Rewards
- Performance Management
- Business Administration
Supply Chain Management
- Leadership in Organisations
- Global Marketing
- Intercultural Management
- Strategic Management
- Corporate Communications
MPU Subjects
- Ethnic Relationship / Communicative Malay Language 3
- Islamic and Asia Civilization / Malaysian Studies 3
- Design Thinking
- Corporate Social Responsibility
- Community service and Co-curriculum
