Course Content
Core Units - 50 Credits
The following units are common to all pathways.
- Continuous Professional Development - 10 Credits
- Applied Research - 10 Credits
- Global Marketing Management - 20 Credits
- Digital and Social Media Management - 10 Credits
Pathway Units - 70 Credits
Global Business Management
- Global Business and Strategy - 20 Credits
- Sustainable Business in Society - 20 Credits
- Pathway Dissertation - 30 Credits
Global Marketing Management
- Strategic Marketing Planning - 20 Credits
- Global Sales Management - 20 Credits
- Pathway Dissertation - 30 Credits
Internship
Allowance - 6 months x CHF 2,303 = CHF 13,818
