Course Content
Year 1 :
- Theories of Communication
- Introduction to Social Science
- Introduction to Integrated Marketing Communication
- Basic Marketing
- Office Application Technology
- Hubungan Etnik / Pengajian Malaysia 3
- Human Communication
- Introduction to Corporate Communication
- Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3
- Mass Media and Society
- Introduction to Corporate Multimedia
- Communication Laws and Ethics
- Public Relations Practices
- Interactive Skills
- MPU SubjectS (U2)
Year 2 :
- Cross Cultural Communication
- Corporate Writing
- Publicity
- Basic Entrepreneurship
- Critical Reading Skills
- Free Elective I
- Consumer Behaviour
- E-Advertising
- Managing Advertising and Promotion
- Branding and Positioning
- Promotional Writing
- International Relations
- Research Methods
- Knowledge Management
- MPU SubjectS (U3)
Year 3 :
- Crisis Communication Management
- IMC Campaign and Planning
- Creative Strategy and Production in IMC
- Effective Negotiation
- IMC and Globalization
- Free Elective II
- International Marketing
- Internet Marketing
- Industrial Training
- MPU SubjectS (U4)
