Course Content
Year 1 :
- Theories of Communication
- Introduction to Social Science
- Critical Reading Skills
- Basic Marketing
- Office Application Technology
- Hubungan Etnik / Pengajian Malaysia 3
- Human Communication
- Introduction to Corporate Communication
- Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3
- Small Group Communication
- Mass Media and Society
- Introduction to Corporate Multimedia
- Communication Laws and Ethics
- Public Speaking
- MPU Subjects (U2)
Year 2 :
- Organizational Communication Strategies
- Cross Cultural Communication
- Corporate Writing
- Publicity
- Basic Entrepreneurship
- Meeting Skills
- Free Elective I
- Corporate Communication Strategies
- Managing Media Relations
- Corporate Interviewing
- Managing Advertising and Promotion
- International Relations
- Managerial Communication
- Research Methods
- Knowledge Management
- MPU Subjects (U3)
Year 3 :
- Project Paper
- Crisis Communication Management
- Integrated Marketing Communication
- Effective Negotiation
- Free Elective II
- International Marketing
- Internet Marketing
- Industrial Training
- MPU Subjects (U4)
