Course Content
YEAR 1
- Economics for Business and Management
- Introduction to Accounting and Finance
- Introduction to Business Law
- Academic Skills
- Marketing Essentials
- Analysis of Business
- Introduction to People, Organisation and Management
- Information Technology for Business
- Hubungan Etnik / Bahasa Melayu Komunikasi 2
- Strategic Planning for Entrepreneurs
YEAR 2
- Business to Business Marketing
- International Business
- Enterprise and Entrepreneurial Management
- Systems and Operations Management
- Marketing Communications
- Business Research Methods
- Consumer Behaviour
- Asian Entrepreneurship and Innovation
- Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
- Malaysian Economy
YEAR 3
- Organisational Change Management
- Strategic Management Analysis
- Sustainable Management Futures
- Retail Marketing
- International Marketing
- Marketing Consultancy
- Undergraduate Major Project (Desk Based)
- Community Services
- Internship (3 months)
