Course Content
Year 1
- Economics
- Principles of Accounting
- Business Mathematics
- Business English
- Business Statistics
- Principles of Management
- Financial Accounting 1
- Principles of Finance
- Principles of Marketing
- Business Law
Year 2
- Entrepreneurship and Enterprise Management
- Management Information System
- Business Project Management
- International Business
- Marketing Management
- Business Research Methods
- Social Media Marketing
- Customer Relationship Management
- Marketing Communications
- Service Management
Year 3
- Strategic Management
- Supply Chain Management
- Marketing Research
- Elective 1 (select ONE)
- Business to Business Marketing
- Consumer Behaviour
- Elective 2 (select ONE)
- Marketing Consultancy
- Product Management
- Undergraduate Project
- Global Cross-Cultural Management
- Ethics in Business
- Retail Management
- Elective (Select ONE)
- Risk Management
- Organisational Development Management
- Industrial Training
