Course Content
Year 1
Financial Accounting 1
Principles of Microeconomics
Principles of Management
Business Statistics
Information Technology for Business
Management Accounting 1
Principles of Macroeconomics
Business Law
Principles of Marketing
Discovering Oneself
Engaging the World
Year 2
Consumer Behaviour
Digital Marketing
Business Finance
Managing Human Resources
Product Management
Distribution & Logistics Management
Sales Management
Business Analytics for Decision Making
Elective 1*
Year 3
Integrated Marketing Communication
Strategic Global Marketing
Marketing Research
Services Marketing
Graduation Project
Competitive Marketing Planning & Strategy
Innovative Product Development and Management
Operations Management
Elective 2*
Elective 1* Year 2
Asian Entrepreneurship & Innovation
Asian Business Environment
Retail Management
International Economics
Brand Management
*Subject to availability
Elective 2* Year 3
International Business Law
Corporate Policy and Strategy
Strategic Marketing Relationship
Business Ethics & Social Responsibilities
Managing People Across Cultures
Strategic International Business Management
B2B Marketing
*Subject to availability
General Studies
Appreciation of Ethics and Civilizations / Communicative Malay Language 2 (International)
Philosophy and Current Issues
National Language A (**) or A*Gen Careers in Malaysia and Beyond, or Integrity and Anti-Corruption Course (***)
Community Service and Co-Curriculum –
*Local students to take both Appreciation of Ethics and Civilizations and Philosophy and Current Issues
**for Local students without a credit in SPM Bahasa Melayu
***for students that have not taken Integrity and Anti-Corruption Course at Diploma level
