Bachelor of Commerce (Marketing)

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Organisational Behaviour
*Elective Unit (Choose from Commerce Majors)
*Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 3
Marketing Across Borders
Managing Social Media Platforms
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 2 SEMESTER 4
Marketing Intelligence
Digital Marketing Strategy
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 3 SEMESTER 5
Services Marketing
Retailing and E-Commerce
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 3 SEMESTER 6
Corporate Marketing Strategy
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
Business Internship OR Enhancing Your Business Mind

List of Specialisations – Students to decide at the end of Year 1

Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
* Student to select  2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
4. Public Relations in Industry
5. Campaign Planning and Evaluation
6. Cross-Cultural Communication

Tourism and Hospitality Essentials Specialisation 
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management

• Pre-requisite (s): Principles of Tourism, Hospitality and Events 

* Student to select 1 x 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations

• Pre-requisite (s): Principles of Tourism, Hospitality and Events 

Social Leadership & Ethics Specialisation 
* Student to select 4 x 25 credits from the optional units 1,2,3, 4, 5
1.Organisational Behaviour

• Pre-requisite (s): The Fundamentals of Business OR Principles of Tourism, Hospitality and Events OR Accounting – The Language of Business

2. Business and Sustainable Development

• Pre-requisite (s): Successful completion of 100 credit point

3. Business Ethics

• Pre-requisite (s): Successful completion of 200 credit point

4. Managing Change

• Pre-requisite (s): Successful completion of 300 credit point

5. Strategic Management

• Pre-requisite (s): Successful completion of 300 credit point

Workforce Management Specialisation
1. Building a Sustainable Workforce

• Pre-requisite (s): Human Resource Management Introduction

2. Human Resources Management Introduction

• Pre-requisite (s): Successful completion of 100 credit point

*Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Strategic Rewards and Performance Management 
4. Start-Up Business Planning
5. International Human Resources Management

• Pre-requisite (s): Human Resource Management Introduction

6. Business Ethics

• Pre-requisite (s): Successful completion of 200 credit points

Accounting for Business Decisions Specialisation 
1. Cost Analysis for Decision Making

• Pre-requisite (s): The Fundamentals of Business OR Principles of Tourism, Hospitality and Events OR Accounting – The Language of Business

2. Business Technologies and Data Management for Accountants
3. Accounting Modelling and Data Visualisation

• Pre-requisite (s): Cost Analysis for Decision Making

4. Cost Analysis for Decision Making

• Pre-requisite (s): Financial Decision Making OR Accounting – The Language of Business

Innovation and Entrepreneurship Specialisation 
1. Management of Innovation
2. Design Thinking and Visual Narrative
3. Entrepreneurship

• Pre-requisite (s): Successful completion of 100 credit point

4. Business and Sustainable Development

• Pre-requisite (s): Successful completion of 100 credit point

5. Managing Change

• Pre-requisite (s): Successful completion of 300 credit point

6. Managing Operations
7. Digital Interactive Prototyping in Marketing

• Pre-requisite (s): Designing User Experiences