icon
Intakes
Feb Jul
icon
Duration
3 years

icon
Internship
Yes
icon
Award
Curtin University
icon
Intakes : Feb Jul
icon
Duration : 3 years
icon
Internship : Yes
icon
Award : Curtin University

Is this course for you?

Step 1 Check Entry Requirement
A-Level DDE UEC 5B STPM 2C+ 1C CPU Avg. 60% IB Diploma 24 pts SACE/WACE ATAR 70
Step 2 Check Course Fees
Estimated fees is RM 67,200
Step 3 Check Nett Fee with Scholarship
Scholarships available: 6 Awards
Step 4 Determine Your Best Option
Compare Marketing courses & estimated total fee across 36 institutions with 104 awards

Entry Requirements

Fees

Registration Fee
MYR 0
Resource Fee
-
Tuition Fee (Home)
MYR 67,200
Estimated Total Fees
MYR 67,200
Registration Fee
MYR 420
Resource Fee
MYR 4,720
Tuition Fee (Home)
MYR 104,400
Estimated Nett Fees
MYR 109,540
Other Fee
MPU Fees (RM 400 per Subject) @ MYR 2,000 / Once-off

Awards & Scholarships

Course Content

YEAR 1 SEMESTER 1
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
Financial Decision Making

YEAR 1 SEMESTER 2
Analytics for Decision Making
Organisational Behaviour
*Elective Unit (Choose from Commerce Majors)
*Optional Unit (Refer to the list below)

YEAR 2 SEMESTER 3
Marketing Across Borders
Managing Social Media Platforms
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 2 SEMESTER 4
Marketing Intelligence
Digital Marketing Strategy
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 3 SEMESTER 5
Services Marketing
Retailing and E-Commerce
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)

YEAR 3 SEMESTER 6
Corporate Marketing Strategy
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
**Selected 2 x 100 credit specialisations OR Selected 1 x 100 credit specialisation + 4 elective units (Choose from Commerce Majors)
Business Internship OR Enhancing Your Business Mind

List of Specialisations – Students to decide at the end of Year 1

Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
* Student to select  2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
4. Public Relations in Industry
5. Campaign Planning and Evaluation
6. Cross-Cultural Communication

Tourism and Hospitality Essentials Specialisation 
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management

  • Pre-requisite (s): Principles of Tourism, Hospitality and Events 

* Student to select 1 x 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations

  • Pre-requisite (s): Principles of Tourism, Hospitality and Events 

Social Leadership & Ethics Specialisation 
* Student to select 4 x 25 credits from the optional units 1,2,3, 4, 5
1.Organisational Behaviour

  • Pre-requisite (s): The Fundamentals of Business OR Principles of Tourism, Hospitality and Events OR Accounting – The Language of Business

2. Business and Sustainable Development

  • Pre-requisite (s): Successful completion of 100 credit point

3. Business Ethics

  • Pre-requisite (s): Successful completion of 200 credit point

4. Managing Change

  • Pre-requisite (s): Successful completion of 300 credit point

5. Strategic Management

  • Pre-requisite (s): Successful completion of 300 credit point

Workforce Management Specialisation
1. Building a Sustainable Workforce

  • Pre-requisite (s): Human Resource Management Introduction

2. Human Resources Management Introduction

  • Pre-requisite (s): Successful completion of 100 credit point

*Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Strategic Rewards and Performance Management 
4. Start-Up Business Planning
5. International Human Resources Management

  • Pre-requisite (s): Human Resource Management Introduction

6. Business Ethics

  • Pre-requisite (s): Successful completion of 200 credit points

Accounting for Business Decisions Specialisation 
1. Cost Analysis for Decision Making

  • Pre-requisite (s): The Fundamentals of Business OR Principles of Tourism, Hospitality and Events OR Accounting – The Language of Business

2. Business Technologies and Data Management for Accountants
3. Accounting Modelling and Data Visualisation

  • Pre-requisite (s): Cost Analysis for Decision Making

4. Cost Analysis for Decision Making

  • Pre-requisite (s): Financial Decision Making OR Accounting – The Language of Business

Innovation and Entrepreneurship Specialisation 
1. Management of Innovation
2. Design Thinking and Visual Narrative
3. Entrepreneurship

  • Pre-requisite (s): Successful completion of 100 credit point

4. Business and Sustainable Development

  • Pre-requisite (s): Successful completion of 100 credit point

5. Managing Change

  • Pre-requisite (s): Successful completion of 300 credit point

6. Managing Operations
7. Digital Interactive Prototyping in Marketing

  • Pre-requisite (s): Designing User Experiences

List of Optional Unit
Introductory Economics
Introduction to Finance Principles
Introduction to Business Information Systems
Principles of Tourism, Hospitality and Events
Discovering Marketing
Discovering Public Relations

Interested in

Marketing

from Curtin, Miri?


Why Uni Enrol

  • image

    DISCOVER & SAVE MORE

    Find suitable courses & scholarships instantly with Pathway Match

  • image

    ANALYSE BEST OPTIONS

    Make the best choice with insights from our professional counsellors

  • image

    EASILY APPLY ONLINE

    Application of course & scholarship handled by us fully online

  • image

    STUDENTS LOVE IT

    Our students give us 4.9/5 on Google and 5.0/5 on Facebook reviews

  • image

    ALL SERVICES FREE!

    It is paid for by universities when you apply through us

UE counsellor
intro-cover-img
Hi! I’m your counsellor,
Got a question?
Need specific guidance?
More about this course
Analyse this university option
Arrange for campus tour
How to apply online
Uni Enrol is officially appointed by 100+ universities & colleges
It’s the same as if you enrol directly at the university because we are paid by our partner universities to provide 100% free services to assist students to complete their course selection & application process. As our student, you will enjoy free:
Course & scholarship matching
Consultation with counsellors
Fast & secure online application
Student discounts & e-vouchers