Course Content
YEAR 1 SEMESTER 1
Financial Decision Making
Markets and Legal Frameworks
Communication, Culture and Indigenous Perspectives in Business
Strategic Career Design
YEAR 1 SEMESTER 2
Analytics for Decision Making
Discovering Marketing – BBA Core
Introduction to Business Information Systems – BBA Core
Organisational Behaviour – BBA Core
YEAR 2 SEMESTER 3
Human Resources Management Introduction – BBA Core
Project Management – BBA Core
Introduction to Finance Principles – BBA Core
First Specialisation – Unit 1*
YEAR 2 SEMESTER 4
First Specialisation Unit 2*
First Specialisation Unit 3*
First Specialisation Unit 4*
Second Specialisation Unit 1*
YEAR 3 SEMESTER 5
Second Specialisation Unit 2*
Second Specialisation Unit 3*
Second Specialisation Unit 4*
Third Specialisation Unit 1*
YEAR 3 SEMESTER 6
Third Specialisation Unit 2*
Third Specialisation Unit 3*
Third Specialisation Unit 4*
Business Internship OR Interactive Study Tour
- Pre-requisite (s): Completion Successful completion of 300 credit points
OR Enhancing Your Business Mind
- Pre-requisite (s): Completion Successful completion of 400 credit points
List of Specialisations – Choose 3 Specialisations from Year 2 Semester 1
Marketing Foundations Specialisation
1. Consumer Behaviour
2. Retailing and E-Commerce
3. Digital Marketing Strategy
4. Marketing Across Borders
Public Relations Specialisation
1. Discovering Public Relations
2. Digital Public Relations and Storytelling
* Student to complete 2 x 25 credits from the optional units 3, 4, 5, 6
3. Public Relations and Reputation Management
- Pre-requisite (s): Discovering Public Relations OR any previous version
4. Public Relations in Industry
- Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
5. Campaign Planning and Evaluation
- Pre-requisite (s): Digital Public Relations and Storytelling OR any previous version
6. Cross-Cultural Communication
Tourism and Hospitality Essentials Specialisation
1. Principles of Tourism, Hospitality and Events
2. Hospitality Experience
3. Contemporary Issues in Tourism Management
- Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
* Student to complete 25 credits from the optional units 4, 5
4. Marketing for Tourism, Hospitality and Events
5. Managing Tourism Destinations
- Pre-requisite (s): Principles of Tourism, Hospitality and Events OR any previous version
Event Management Specialisation
1. Sustainable Event Development
2. Event Management
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6, 7
3. Digital Marketing Strategy
4. Managing Operations
5. Business and Sustainable Development
6. Event Risk Management
7. Risk Management
Small Business Start-Up Specialisation
1. Start-up Business Planning
2. Small Business Growth
* Student to select 2 x 25 credits from the optional units 3, 4, 5, 6
3. Business and Sustainable Development
4. Entrepreneurship
5. Digital Marketing Strategy
6. Introduction to Finance Principles
Social Leadership & Ethics Specialisation
* Student to select 4 x 25 credits from the optional units 1,2, 3, 4, 5, 6
1. Business and Sustainable Development
2. Business Ethics
- Pre-requisite (s): Successful completion of 200 credit points
3. Managing Change
4. Strategic Management
- Pre-requisite (s): Communication, Culture and Indigenous Perspectives in Business OR any previous version
5. Communication, Culture and Indigenous Perspectives in Business
6. Organisational Behaviour
Workforce Management Specialisation
1. Building a Sustainable Workforce
- Pre-requisite (s): Human Resource Management OR any previous version
*Student to select 1 x 25 credits from the optional units 2, 3
2. Human Resources Management Introduction
3. Human Resources Development
- Pre-requisite (s): Human Resource Management Introduction OR any previous version
*Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Strategic Rewards and Performance Management
5. Start-Up Business Planning
6. International Human Resources Management
- Pre-requisite (s): Human Resource Management Introduction OR any previous version
7. Business Ethics
- Pre-requisite (s): Successful completion of 200 credit points
Accounting for Business Decisions Specialisation
1. Cost Analysis for Decision Making
- Pre-requisite (s): Accounting – The Fundamentals of Business, OR Financial Decision Making, OR Accounting – The Language of Business
2. Business Technologies and Data Management for Accountants
3. Accounting Modelling and Data Visualisation
- Pre-requisite (s): Cost Analysis for Decision Making
4. Accounting – The Fundamentals of Business
- Pre-requisite (s): Financial Decision Making OR Accounting – The Language of Business
Innovation and Entrepreneurship Specialisation
1. Management of Innovation
* Student to select 1 x 25 credits from the optional units 2, 3
2. Design Thinking and Visual Narrative
3. Entrepreneurship
* Student to select 2 x 25 credits from the optional units 4, 5, 6, 7
4. Business and Sustainable Development
5. Managing Change
6. Managing Operations
7. Digital Interactive Prototyping in Marketing
- Pre-requisite (s): Designing User Experiences
