Course Content
YEAR 1
Understanding Human Communication
Media, Culture & Society
IT Applications
Public Speaking
News Writing for the Media
Principles of Advertising & Branding
Intercultural Communication
Fundamentals of Public Relations
Organisational Communication
Integrated Marketing Communication: Principles & Practices
YEAR 2
Webpage Development and Management
Communication Law
Consumer Behaviour
Fundamentals of Copywriting
Brand Identity & Position
Critical Understanding in Social Media
Propaganda & Public Opinion
Image & Reputation Management
Managing Interpersonal Communication
Media Technology
YEAR 3
Media Planning & Management
Communication Research Methods
Research Project
Campaign Management
Media Literacy
Political Communication
Corporate Social Responsibility (CSR)
Malaysian Studies 3 / Ethnic Relations
Bahasa Melayu Komunikasi 2 / Islamic Civilisation and Asian Civilisation
Academic Writing Skills
Professional Ethics
Social Responsibility
