Course Content
Year 1
COMMON MODULES
Introduction to Management
Business and Communications Skills
Digital Thinking and Innovation
Accounting Skills
Marketing
SPECIALISED MODULES
People Management
Introduction to Hospitality and Tourism
Introduction to Services Management
Legal Aspects in the Hospitality and Tourism Industry
Fundamentals of Entrepreneurship
Year 2
COMMON MODULES
Digital Marketing
Business Research Methods
SPECIALISED MODULES
International Cultural and Communications
Innovation Processes
E-Tourism
Hospitality and Tourism Revenue Management
Retail Travel Operations
Ticketing and Computer Reservation System
Geography of Travel and Tourism
Year 3
SPECIALISED MODULES
Crisis Management and Communications
Sustainability in Tourism and Hospitality Industry
Managing People and Performance
Meetings, Incentives, Conventions and Exhibitions
Investigations in Tourism Management
Venture Building
Final Year Project
Tourism Policy, Planning and Development
Monitoring and Evaluation of Services Management
International Tourism Marketing
Year 1
ELECTIVE MODULE
Introduction to VRAR and Metaverse
Year 2
ELECTIVE MODULES
Consumer Behaviour
Sports and Recreational Tourism
Sports and Recreational Facilities Management
Year 3
ELECTIVE MODULE
Tourism in Action
MQA COMPULSORY SUBJECTS*
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
