Course Content
Level 1
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills
Level 2
Common Modules
Behavioral Science in the Organisation
Business Ethics and Governance
Creativity and Innovation
Critical Thinking in Management
International Cultures and Communications
Business Research Methods
Specialised Modules
Marketing Intelligence and Research
Integrated Marketing Communication 1
B2B Marketing
E-Marketing
Delivering Customer Value
Consumer Behaviour
Level 3
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Leadership Theory and Practice
Retail Marketing Management
Strategic Marketing Planning
Malaysian Studies
Moral Studies
Bahasa Malaysia
Co-Curriculum
Tamadun Islam dan Tamadun Asia (TITAS)
*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian government.