Course Content
Year 1
Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Business Law
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Marketing
People Management
Quantitative Skills
Year 2
COMMON MODULES
Business Ethics and Governance
Innovation Process
International Culture and Communications
Business Research Methods
Internship
SPECIALISED MODULES
E-Commerce
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Behavioural Science in Organisation
Critical Thinking in Management
Year 3
SPECIALISED MODULES
Brand Management
Building Customer Relationship
Global Marketing
Integrated Marketing Communications
Venture Building
Digital Strategy and Analytics
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Retail Marketing Management
Leadership Theory and Practice
MQA COMPULSORY SUBJECTS*
Appreciation of Ethics and Civilisation (M’sian Students)
Malay Communication Language (Int’l Students)
Philosophy and Current Issues
Workplace Professional Skills
Integrity and Anti-corruption
Co-Curriculum
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency.)
